Florianópolis, often affectionately called Floripa or the Magic Island, is one of Brazil’s most attractive and livable cities—and it’s no wonder that so many foreigners are choosing to move there.
Whether for lifestyle, investment or a fresh start, Florianópolis offers a rare combination of natural beauty, modern infrastructure and a vibrant international community.
But what’s really behind this rising wave of global interest in the island? In this article, we’ll explore the reasons why so many foreigners are moving to Florianópolis in 2025—and why you might want to consider it too.
Where Is Florianópolis brazil?
Florianópolis is the capital of the state of Santa Catarina, in southern Brazil. The city is partly on the mainland and mostly on Santa Catarina Island, connected by bridges and surrounded by the Atlantic Ocean. It’s about 1.5 hours by plane from São Paulo and just under 2 hours from Buenos Aires.
Its unique geography—an island with lush hills, lagoons, and more than 40 beaches—gives it a relaxed, nature-focused vibe while still being a fully functioning capital city with services, shopping, hospitals and universities.
What’s the Weather Like in floripa brazil?
Florianópolis has a subtropical climate, meaning it enjoys warm summers and mild winters. Summer (December to March) is hot and humid, perfect for beachgoers and surfers, while winter (June to August) is cooler but rarely harsh, with average lows around 13°C (55°F). The shoulder seasons—spring and fall—are sunny and pleasant, making Floripa a year-round destination.
Sports & Lifestyle in florianópolis brazil
If you love outdoor activities, Floripa Brazil might be your dream city. It’s one of the top spots in South America for surfing, kitesurfing and stand-up paddle, with beaches like Campeche, Praia Mole and Joaquina drawing water sports enthusiasts from around the world.
In addition to watersports, the island is a paradise for hikers, cyclists, yogis and paragliders. Trails through the Atlantic rainforest offer breathtaking views, and there are many wellness retreats, organic markets, and fitness studios—especially in areas like Lagoa da Conceição and Barra da Lagoa.
Quality of Life & Culture in floripa brazil
Beyond the sports and beaches, Florianópolis offers one of the highest standards of living in Brazil. The crime rate is relatively low, public spaces are well maintained, and there's a laid-back but modern lifestyle. You’ll find coworking spaces, craft breweries, digital nomad cafes, international schools, and even startup incubators.
The cultural life is vibrant, blending Azorean heritage with Brazilian rhythms. There's a strong focus on sustainability and conscious living, which makes it particularly appealing for Europeans and North Americans looking for a more grounded lifestyle.International Community in floripa brazil
Why are so many foreigners moving to Florianópolis Brazil right now? One big reason is the growing community of expats from the U.S., Canada, Germany, Argentina and beyond. It’s not uncommon to hear English and Spanish on the streets of Lagoa or Campeche.
This global presence makes it easier to adapt—many professionals speak English, and there are communities and online groups for support and socializing.
Accessibility & Connections
Hercílio Luz International Airport has seen increased investment and now offers direct flights to cities like São Paulo, Rio, Buenos Aires and even Lisbon and Panama City, making Floripa Brazil more accessible to travelers and remote workers.
Cost of Living & Investment Potential
Although prices have gone up in recent years, Florianópolis is still far more affordable than many North American and European destinations. The real estate market is strong and diverse—from luxury homes in Jurerê Internacional to eco-friendly apartments near the lagoons—and demand is rising.
The recent inclusion of real estate in Brazil’s Golden Visa program makes it even more appealing for investors.
Why are so many foreigners moving to Florianópolis Brazil right now?
One big reason is the growing community of expats from the U.S., Canada, Germany, Argentina and beyond. It’s not uncommon to hear English and Spanish on the streets of Lagoa or Campeche.
This global presence makes it easier to adapt—many professionals speak English, and there are communities and online groups for support and socializing.
Accessibility & Connections
Hercílio Luz International Airport has seen increased investment and now offers direct flights to cities like São Paulo, Rio, Buenos Aires and even Lisbon and Panama City, making Floripa Brazil more accessible to travelers and remote workers.
Cost of Living & Investment Potential
Although prices have gone up in recent years, Florianópolis is still far more affordable than many North American and European destinations. The real estate market is strong and diverse—from luxury homes in Jurerê Internacional to eco-friendly apartments near the lagoons—and demand is rising.
The recent inclusion of real estate in Brazil’s Golden Visa program makes it even more appealing for investors.
5 luxury Properties in Florianópolis brazil
Luxury Living in the Centre of Florianópolis
This state-of-the-art development offers 3- to 4-bedroom suites, ranging from 175 to 380 m², in a prime location near Beira-Mar Norte and Parque da Luz.
The apartments boast private elevators, acoustic treatment, and customizable layouts. Designed by renowned architect Greg Bousquet, the property emphasizes modernity and sustainability, with features like Fitwel certification and electric vehicle chargers. Amenities include a spa, heated pools, a gym, and rooftop spaces offering stunning views. Prices from R$4,894,559.
2. Luxury 3 bedroom Villa – Lagoa da Conceição
The house was recently renovated and fully modernized and has got 3 floors, 3 suites with balcony and deck, 4 bathrooms in total, living room with high ceilings, balcony/terrace in beach boho style, gourmet kitchen with (fully equipped), support for guests, laundry, garage and hobby box with shower in the garage. Price: R$3,300,000
3. Garden Apartments, Lofts, and Townhouses in Porto da Lagoa
Immerse yourself in a serene, nature-integrated lifestyle with these contemporary units. Amenities include pools, coworking, spa, yoga deck, and more.
Sizes from 63.82m² to 257.93m².
From R$1,733,592.99.
4. Mansion in Jurerê Internacional – Ideal for Short-Term Rentals
Located just steps from the beach, this 4-bedroom mansion spans 600 m² on a 600 m² plot. It features an underground garage, a swimming pool, and approved plans for a third floor. Currently generating R$350,000 to R$400,000 annually from short-term rentals, it is a lucrative investment opportunity. Asking price: R$10,000,000.
5. Luxurious House in Jurerê Internacional – Bosque Amoraeville
This 564 m² house with 4 en-suite bedrooms and 5 bathrooms is set on a 31x19 m plot. The property offers spacious, integrated living areas, a gourmet space, and a north-facing garden with a pool, all overlooking a lush forest. The master suite features a walk-in closet, a private balcony, and a spa-like bathroom. The house is furnished with high-end finishes, offering both elegance and functionality. Price: R$13,990,000.
Ready to Start Your Life in Floripa?
If you're thinking of moving to Brazil or investing in the Magic Island, we’d love to help. Our team specializes in helping foreigners find the right home and navigate the process with ease.
Contact us today through our form or send us a message on WhatsApp. Let’s make your Brazilian dream a reality.